Hi, I’m Alexis.

I’ve spent the last 18 years building and leading growth, partnerships, and monetization strategies for some of the biggest names in affiliate and performance marketing — including Forbes and LTK. Along the way, I’ve scaled revenue, opened international offices, built high-performing sales teams, and negotiated partnerships with the world’s most recognized brands.

What I’ve seen firsthand is that whether affiliate is a company’s primary business model or simply one of several growth levers, there’s often untapped potential. Too many teams are running hard without a clear strategy to maximize revenue, expand partnerships, and evolve their monetization approach. That’s where I come in.

I started That’s Strategy to give executives and leadership teams access to the kind of guidance I’ve provided inside billion-dollar businesses — in a fractional, advisory model.

Today, I act as a C-suite advisor, helping companies sharpen their positioning, scale their affiliate and performance channels, design winning GTM strategies, and unlock new revenue streams — all backed by a deep network of industry connections.

I’m not a career consultant. I’m an operator who has been in the trenches, delivered the numbers, and built the teams. Now, I bring that experience directly to companies ready to move faster, smarter, and more profitably.